In the quarterly PIA newsletter, Amanda Culver seeks out young rising stars that are helping to shape the industry’s future. You can read about the future of the plantscape industry in Culver’s article, 40 under 40. She recently recognized Botanical Designs’ Victoria Cali as one of the industry’s top 40 under 40.

Victoria has been working at Botanical Designs for two years and specializes in marketing and commercial floral design.

“Botanical Designs is an amazing company,” says Victoria. “Everyone is focused not only on the integrity of design and care of maintenance, but also the relationship with the customer.”

The Plantscape Industry Alliance mission is to advance the professionalism of interior plantscapers through quality programs, educational materials, and networking opportunities. Their headquarters is located in Ukiah, CA.

Read the full interview with Victoria here.